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Green Minhwa: Solo Exhibition Identity

 

  • DATE : 2026
  • CATEGORY : Exhibition Identity • Art Direction • Graphic Design 
  • MEDIUM : Print • Digital
  • TOOL : Photoshop • Indesign • Illustrator • Figma
DELIVERABLES : Poster • Leaflet • Banner • Website • Digital Invitation
CLIENT : Green Minhwa / Artist Suni Lee    Green Minhwa is a visual identity and exhibition campaign created for Korean Minhwa artist Suni Lee’s solo exhibition, Minhwa, Connecting the Heart. The project translates the artist’s contemporary approach to traditional Korean folk painting into a cohesive visual language across print and digital touchpoints.
    The identity pairs imagery from Lee’s richly detailed paintings with a bold, contemporary typographic system, creating a contrast between traditional Minhwa and modern graphic design. The visual system was applied across the exhibition poster, leaflet, large-scale banner, business cards, digital invitations, and website, ensuring a consistent experience from promotion to the physical exhibition space.







   




 



WORK: Green Minhwa Exhibition RC Logo Collection ALWFAV8 Symposium of ALWFAV8 Future Ruins MAGMD Show 2024 Hello Kitty Curses My Depression The Liminal Edge What is out of doors? In the Shadow of Progress Death Wall Bright Side Goods A.M-USE Anonymous Cities & Wandering Texts The Book of DADA